“While our first place winner continues to receive congratulations from the fans, we are starting to see the rest of the Referrers cross the finish line. In a rather distant fourth we’ve got Pinterest.”
“This is really the come from behind success story. I think we should go ahead and give this site a hearty congratulations.”
“It certainly has seen some controversy. For so long it wasn’t even allowed to enter the WordPress Referrers Race.”
“So true. Let’s go ahead and turn this over to our correspondent, Brynne. I believe she has put together some thoughts on the contestant.”
Like many, I’m a little obsessed over the site’s stats. This past month has been exhilarating to watch. And it’s all thanks to Pinterest. Or, me. They’re my posts after all. Except that on a sharing site ownership gets a little vague.
WordPress originally didn’t allow for a share button. Recently, National Geographic prevented any pinning of an article. But, why! It’s promotion, it’s advertising, consumer interaction and it’s awfully similar to saying “hey I heard about this really interesting article the other day.”
Personally, I like the two-sided, traitorous, vagueness of the site. The simplest explanation goes something like this. My site (me) can be directly promoted as follows: a reader could choose to pin a picture (which links back to my site) through a variety of methods. I could pin my own picture through a variety of methods which would either link back to here or link to my Pinterest account.
I can also use another’s work as follows: I pin from a website hoping that another member will see it, repin, and hopefully follow a board all in order to lead back to the blog. Another method is to repin or follow another member with the hope that person will pay attention (you get notified about repins).
Or, you could just be obliviously unconcerned, using the site for personal interest only. In which case you probably aren’t at all concerned about the source.
And it just goes on and on in this maze of connections. Did you follow?
It’s okay if you didn’t it gets complicated. So here is an example. While browsing for images one day I found this really cool ampersand made out of Spaghetti & Meatballs. I really liked it. So I didn’t stop at pinning it. I went in search of it. And I discovered it lots of places. Except each time it came from somewhere else. Dauntless I kept on until I found that it was a part of a series by Dan Beckemeyer. Land ho! Which was certainly the best because it’s for sale too. Though I haven’t purchased it.
Yet, were all those other places just a mirage? Though not the final destination, they were also places to look at, explore, learn about. This is what the site does. And why people don’t like it. And why people do.
I’ve spent some time attempting to track down my site’s pins. Based on the finish line though, it looks like there are many more out there, at some other destination.